Privacy Policy

01. Introduction & Our Commitment to Privacy

Welcome to ROXÉ Beauty ("ROXÉ", "we", "our", or "us"). We craft intentional, skin-first clean cosmetics rooted in botanical efficacy and peptide science. Just as we treat your skin with unyielding respect and pure ingredients, we treat your personal data with absolute discretion, confidentiality, and security.

This Privacy Policy describes how ROXÉ collects, uses, protects, and discloses personal information when you visit our website (roxebeauty.com), purchase from our collections, join the ROXÉ Inner Circle, apply to the ROXÉ Creator Circle, or communicate with our atelier concierge.

02. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

• Personal Identification Data: Full name, shipping address, billing address, email address, and telephone number when placing an order or registering for product notifications.
• Order & Transaction Details: Products purchased, shade selections, quantities, order totals, shipping preferences, and order history.
• Creator & Collaboration Applications: Social media handles (Instagram, TikTok, YouTube), creative portfolio links, professional specialty (e.g., MUA, Content Creator), and collaboration proposals submitted via the ROXÉ Club application form.
• Concierge & Customer Care Communications: Messages, shade matching inquiries, or customer support feedback sent via email, WhatsApp, or website forms.
• Technical & Device Information: IP address, browser type, device operating system, referring URL, time spent on pages, and interaction telemetry to ensure our responsive luxury interface renders smoothly.

03. How We Use Your Data

We process your personal information strictly for legitimate business purposes and with your consent, including:

• Order Processing & Fulfillment: Preparing, packaging, and shipping your beauty products, processing invoices, and calculating applicable taxes.
• Customer Support & Concierge: Answering questions regarding formulation, shade compatibility, tracking deliveries, and managing returns or exchanges.
• Transactional Notifications: Sending automated order confirmations, tracking numbers, and delivery updates via email (powered by Resend).
• Inner Circle Invitations: If you opt-in to the ROXÉ Inner Circle, sending editorial newsletters, private archive launches, and exclusive member discounts (such as our welcome code). You may opt-out at any time.
• Creator Program Vetting: Reviewing and responding to applications for brand partnerships and editorial product gifting.
• Site Optimization & Fraud Prevention: Protecting our website against fraudulent transactions, unauthorized access, and malicious attacks.

04. Payment Security & Tokenization (Square)

Security is paramount to our brand integrity. ROXÉ utilizes Square (Square, Inc.) as our primary payment infrastructure for secure credit and debit card processing.

05. Communications & WhatsApp Concierge

We offer direct client assistance through our VIP WhatsApp channel. When you initiate a conversation via WhatsApp:

• Your WhatsApp phone number, display name, and message history are processed in accordance with WhatsApp’s end-to-end encryption and privacy policy.
• We use this channel solely to answer your immediate product inquiries, shade consultations, or order questions. We will never send unsolicited marketing broadcasts without your explicit request.

06. Third-Party Service Providers

We partner only with vetted, enterprise-grade service providers necessary to operate our boutique:

• Square, Inc.: PCI-compliant payment gateway and fraud mitigation.
• Resend Technologies: Transactional and editorial email delivery infrastructure.
• Vercel Inc.: High-speed global edge hosting and serverless computing.
• Logistics & Courier Partners: USPS, FedEx, UPS, or DHL for prompt and secure parcel delivery.

07. Cookies & Local Storage

Our website uses minimal, functional cookies and browser LocalStorage to maintain essential shopping bag functionality (e.g., remembering shade selections in your bag during your browsing session) and anonymous performance telemetry. We do not use third-party intrusive tracking cookies that follow you across unrelated websites.

08. Your Privacy Rights (CCPA, CPRA & GDPR)

Regardless of where you reside, ROXÉ respects your fundamental data privacy rights. Depending on your jurisdiction (such as California or the European Economic Area / UK), you are entitled to:

• Right to Know / Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal information.
• Right to Deletion / "To Be Forgotten": Request the permanent erasure of your personal data, subject to lawful tax and accounting retention requirements.
• Right to Opt-Out: Unsubscribe from marketing newsletters at any moment via the link in any email footer.
• Non-Discrimination: We will never deny services, charge different prices, or provide a lower quality of experience for exercising your legal privacy rights.

To exercise any of these rights, simply email our Privacy Concierge at support@roxebeauty.com.

09. Data Retention & Security Measures

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, including complying with legal, tax, accounting, or reporting obligations. We maintain rigorous administrative, technical, and physical safeguards (including SSL/TLS 256-bit encryption across all pages) to prevent unauthorized access, alteration, or disclosure.

10. Privacy Concierge & Contact Information

If you have questions, comments, or requests regarding this Privacy Policy or our data handling practices, our dedicated team is at your disposal: